More than 50 ECE certificates, more than 60 products, more than 70 patents, a single product shipment over 10 million units... this is a report card of the seat in nearly 10 years. Since its establishment in 2002, the company has been focusing on the development and manufacturing of child safety seats.
Recently, the 20th CTE China Toy Exhibition, CLE China Authorized Exhibition, CKE China Baby Products Exhibition, CPE China Preschool Education Exhibition (referred to as China Play Association) were held in Chengdu, Sichuan province. During the exhibition, Cao Guangming, founder of Jiangsu Anyong Seat Technology Co., LTD., accepted an exclusive interview with Xinhuanet.
Cao Guangming, founder of Jiangsu Anyong Seat Technology Co., LTD
In recent years, with the implementation of relevant domestic laws and regulations, the education level of newborn parents and the improvement of safety awareness, the acceptance of safety seats is becoming higher and higher. Data show that China's retail sales of safety seats will reach 5.71 billion yuan in 2021, and will grow rapidly in the next three years.
"We used to export to the European market, but now we are starting to develop the domestic market. Through online and offline channels, we emphasize online sales and offline experience and service."Cao Guangming said that with the upgrading of domestic consumption and the promotion of safety concept, child safety seats will enter a wider range of families, especially with the implementation of the child safety seat legislation, the domestic market must be broad.
He introduced that the company has been working for 25 years, the focus has been on the long-term polishing of quality products, research and innovation of new products, to ensure product quality, to create a good brand foundation. Based on this, the high-end institutions at home and abroad, the seat to improve the sense of product design and functionality through joint innovation, in the era of appearance level economy, to create their own beautiful points.
In terms of product innovation, compared with improved innovation, we pays more attention to the innovation of new products."We integrate Internet + and product innovation, realize the intelligence and cloud of child safety seats, and realize the contactless interaction, which is more friendly to consumers. Such innovation is also a real insight and satisfaction of consumer needs.”
In Cao Guangming's opinion, child safety seats provide not only safety, but also the comfortable ride experience of children in the vast majority of safe driving conditions. If children resist to sit because of discomfort, the safety seat can not play a function, which is a big obstacle to the full use of the child safety seat, which is also the child safety seat needs to meet the pain point.
"Although the installation rate of consumers on the child safety seats increased year by year, but the ride rate is not high, especially in the children because of suddenly bound, feel uncomfortable crying, parents often compromise, the vast majority of the safety seats become decoration."Cao Guangming said that the exhibition safety seat brought a child safety seat is based on the concept of aviation design Q7 Plus. The seat combined with the pilot seat, high-grade car seat with system, innovation upgraded the child safety seat special warning with system, the belt system can give children 10cm activity, when an emergency, early warning with system will immediately automatically recovery and lock the belt group system, thus in the tolerance of children active nature at the same time give children safe and effective protection.
Talking about the development trend of the industry, Cao Guangming believes that with the advent of the intelligent era, enterprises should focus more on the innovation and application of intelligent and interconnected technology. Only by closely connecting with the needs of consumers and moderately ahead can they evolve from following the trend to the leading trend. With the development of the new generation of parents and new energy intelligent vehicles, child safety seats will also become an effective part of the "intelligent cockpit", which needs more attention to.
Focus on children's safety Care for family happiness
